The Purple Cow

9 Aug

Seth Godin; marketing guru says that stand out in today’s world you need to be a purple cow. In other words to get noticed you need to move in the opposite direction, you need to be unique.

I was thinking about this today because I am still waiting for the dollars to come rolling in to help finance “Lucky & Rich.” Once I get money there are several things that I would like to do to market our film and the filmmaking process online. But everyone has money and everyone markets their film online so how does that make us a purple cow.

So what if we refused to pay a cent for our online marketing and created a complex marketing plan online through FREE applications online?  If we can create a huge online audience by only using free applications like facebook, twitter, myspace and wordpress blogs then perhaps we might just be a filmmaking purple cow.


2 Responses to “The Purple Cow”

  1. Richard Gipe March 5, 2011 at 2:55 pm #

    Geoff: Interesting position to take. That reminds me of the early days for Art-Exchange. I read some marketing advice that said in every mature category one company emerges and owns 30% market share, second owns 15%, third owns 5% and the rest of the world share the remaining 50%. If you can’t be 1, 2, or 3 then you might think about creating a new category. We saw an opportunity to create an exchange in the fine art space, one did not and still does not exist and thus become the industry leader.

    • geofftalbot March 5, 2011 at 6:30 pm #

      Hi friend,

      that is really interesting. Thanks for drawing my attention back to this blog I wrote sometime ago…Definitely need to think more on this. By the way my friend has an art website for his paintings… check it and maybe hook up with him…

      Thanks Richard

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