The Purple Cow

9 Aug

Seth Godin; marketing guru says that stand out in today’s world you need to be a purple cow. In other words to get noticed you need to move in the opposite direction, you need to be unique.

I was thinking about this today because I am still waiting for the dollars to come rolling in to help finance “Lucky & Rich.” Once I get money there are several things that I would like to do to market our film and the filmmaking process online. But everyone has money and everyone markets their film online so how does that make us a purple cow.

So what if we refused to pay a cent for our online marketing and created a complex marketing plan online through FREE applications online?  If we can create a huge online audience by only using free applications like facebook, twitter, myspace and wordpress blogs then perhaps we might just be a filmmaking purple cow.

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2 Responses to “The Purple Cow”

  1. Richard Gipe March 5, 2011 at 2:55 pm #

    Geoff: Interesting position to take. That reminds me of the early days for Art-Exchange. I read some marketing advice that said in every mature category one company emerges and owns 30% market share, second owns 15%, third owns 5% and the rest of the world share the remaining 50%. If you can’t be 1, 2, or 3 then you might think about creating a new category. We saw an opportunity to create an exchange in the fine art space, one did not and still does not exist and thus become the industry leader.

    • geofftalbot March 5, 2011 at 6:30 pm #

      Hi friend,

      that is really interesting. Thanks for drawing my attention back to this blog I wrote sometime ago…Definitely need to think more on this. By the way my friend has an art website for his paintings… check it and maybe hook up with him…http://www.moylepainting.moonfruit.com/#

      Thanks Richard
      Geoff

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