Seth Godin & taking risks

12 Oct

Seth Godin is a marketing genius who thinks very different about life; his blog that is consistently rated in the worlds top ten, today Seth Godin writes about risk…

“So I’ve been thinking about the difference between apparent and actual risk, and how that choice affects just about everything we do.

Apparent risk is what gets someone who is afraid of plane crashes to drive, even though driving (Actual risk) is more dangerous.

Apparent risk is what keeps someone working at a big company, even if it’s doing layoffs. It feels safer to stay there than to do the (apparently) insanely risky thing and start a new venture.

Apparent risk is avoiding the chance that people will laugh at you and instead backing yourself into the very real possibility that you’re going to become obsolete or irrelevant.

When things get interesting is when the apparently risky is demonstrably safer than the actually risky. That’s when we sometimes become uncomfortable enough with our reliance on the apparent to focus on the actual. Think about that the next time they make you take off your shoes at the airport.”

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