There is no shortage of content that you can create in and around your filmmaking process because every story begins from another story and your film story will inevitably lead to a hundred other stories. The imagination has no limits.
Even a piece of chewing gum on the pavement tells a story. What if a teenage girl spat it out of her mouth and the first person to stand on it was a bank robber wearing a ski mask? What if he left an imprint from his designer sneakers in that chewing gum? You thought it was just a piece of gum but actually it’s so much more.
A single frame of a film contains a multitude of stories that you could use to create stories that generate revenue and publicize your film.
P:S: Many of you probably think that I am crazy for saying so.