Don’t paint yourself purple

1 Apr

Do you want to be different, do you want to be significant, do you want your work/life to stand out from the crowd?

Seth Godin, an online marketing guru talks about the need to be a “purple cow” to gain traction in our Attention Deficit Disorder world. A purple cow sure stands out in a paddock full of Friesians, Herefords and Jerseys right?

However when it comes to ART I’m not sure that simply “trying to be different” is a particularly sustainable, truthful or satisfying way of creating work. If a farmer paints the outside of a cow purple it’s possible that it may get a “little” attention, but if the cow was born purple… now that’s a story that would travel right around the world. What if every single person is born purple and spends the rest of their lives trying to paint themselves black and white?

The attention should fall on those brave artistic people who are prepared to strip away the layers of cultural paint, and stand purple and naked with their knees knocking in an arena of black and white souls.


5 Responses to “Don’t paint yourself purple”

  1. sonny April 2, 2010 at 3:20 am #

    Some people are comfortable just blending in. Thats not

  2. Christine Marie April 1, 2010 at 6:37 pm #

    Brilliant, and true. Not to mention well-written. “naked with their knees knocking” … and a poetic touch of Emily Dickinsonish alliteration never hurts.

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